Isobar’s Global CEO Jean Lin, and UK CEO & ECD Nick Bailey presented on ‘The Future of Commerce is Brand Commerce’ at Ad Week Europe yesterday. Have a look at the presentation below:
iProspect is thrilled to announce that they have won the Gold Award for Best Use of Branded Content for the Mercedes-Benz GLA Adventure campaign at the Dentsu Aegis Network (DAN) Innovation Awards. The DAN Innovation Awards showcase the best-in-class work from its network of global brands, innovating the way brands are built and operating in over 110 countries around the world.
Over 900 entries were submitted for the DAN Innovation Awards in 10 categories, indicating the high standard of work produced. Living by the motto of “Driving Digital Performance”, iProspect SA showcased its ability to deliver results for its client, Mercedes-Benz, with the GLA Adventure campaign.
Through the Mercedes-Benz GLA Adventure campaign, iProspect delivered an integrated digital solution for its client, using consumer insights to engage with a younger, digitally-enabled target market thereby repositioning Mercedes-Benz as a brand for the adventure seeker, the explorer, and the go-getter.
Video submission: https://www.youtube.com/watch?v=ATyvPrOZMQk
iProspect’s win at the DAN Innovation Awards is definitely a small taste of what is to come from the agency, as they were recently awarded the #1 global digital performance agency by the Digital Agency Research Department (DARD), powered by the Research Company Evaluating the Media Agency Industry (RECMA).
“Winning one of ten Gold awards at the DAN Innovation Awards ceremony is a truly remarkable achievement that makes me extremely proud of our team for the brilliant work they produced,” says Justin Hartman, Group Managing Director for iProspect SSA. ”Competing with world-class agencies against campaign brands like Adidas, Vodafone and X-Men makes this an even greater achievement for iProspect Sub Saharan Africa.”
Hartman continues,” The judges gave us this award for a brilliantly executed content campaign that tied in key insights and leveraged the entire BOE ecosystem and this clearly demonstrates our capability to deliver global brilliance for all of our clients. It has been a privilege to work with Mercedes-Benz on campaigns like GLA Adventure as they gave our team the flexibility and trusted in us to execute brilliance on their behalf. Without them we wouldn’t have had the platform to produce work that measures up on a global scale.”
Dentsu Aegis Network Sub-Saharan Africa is excited to announce that both network brands, Carat Division and Isobar, have won bronze at the Global Dentsu Aegis Network Innovation Awards for Best Use of the Dentsu Aegis Operating Model.
This accolade was awarded for the exceptional integration that the Dentsu Aegis Network team displayed in working across the group’s agencies – Carat Africa Division, Isobar and iProspect.
With over 900 entries submitted for the Dentsu Aegis Innovation Awards in 10 categories, the awards really showcased the Networks finest work.
The entry was for the Guinness Africa campaign, which seeked to re-position the brand in Africa, to increase the brand’s appeal to Generation (Gen) Y Africans. It hinged off the insight that there is an African revolution underway – Gen Y Africans are carving their own path in life, like no generation before them. They are ambitious and optimistic, worldly but intensely proud of their African roots. From this observation, the communications and media strategy was formulated – the team needed to credibly facilitate this existing movement and shine a spotlight on Gen Y Africans.
Video submission: https://www.youtube.com/watch?v=mxadCp5stz4
This insight led Carat Africa Division to collaborate with MTV Base to launch the campaign at scale in an authentic way. The campaign kicked off with a simultaneous takeover of MTV Base and 11 other syndicated channels across Africa. This marked the start of a high impact campaign which was delivered across multiple channels and territories. All media supported the principles established by the MTV Base takeover and highlighted key campaign moments.
Isobar-created digital assets, facilitated direct engagement with the campaign – owned online spaces and gave consumers inspired by the campaign a platform to voice what made them uniquely “Made of Black”. This was amplified through iProspect activation online. By working closely alongside one another we were able to deliver a seamless and effective campaign on an unprecedented scale across the region.
Quinton Jones, Carat Group Managing Director SA said, “I’m immensely proud to see how effectively our Carat Africa Division was able to work in collaboration with Isobar and iProspect to deliver an outstanding campaign. This is a well-deserved acknowledgement of the team’s efforts!”
Following an integrated and competitive pitch process, BMW Group South Africa has reappointed Vizeum, as its media strategy, planning and buying agency for its above-the-line and digital communication business. However, for the new contract period Vizeum has also been appointed the media strategy, planning and buying agency for MINI South Africa.
The agency has won prestigious industry awards including a Gold Roger Garlick Award in 2012 for the BMW 1 Series outdoor projection game, in the ‘best use of out of home’ category.
“Strategic partnerships ensure that BMW South Africa maintains its competitive edge in the premium segment and is the epitome of innovation,” said Guy Kilfoil, BMW South Africa’s General Manager for BMW Brand Management and BMW Group Marketing Services.
“Over the past four years we have maintained a strong working relationship with Vizeum; they are innovative thinkers and are a perfect match for a leading brand like BMW. We are excited to continue our partnership with them,” Kilfoil adds.
Vizeum Media South Africa retains the BMW South Africa business after initially acquiring the account in 2010. Core services offered by the agency will include media strategy, planning and buying.
“From the onset Vizeum has strived to adopt the key brand values for both BMW and MINI – in doing so we have been able to unlock an exciting new partnership with MINI and building on an existing relationship with BMW. We look forward in continuing to find relevant and innovative award winning solutions to truly connect with consumers,” says Tanya Schreuder, Director at Vizeum.
Awareness. Interest. Desire. Action.
Know Your Shopper. Grow Your Revenue.
The path to purchase isn’t always a direct route.
Shoppers face countless options along their journey, and each one forces them to make a decision before they can move forward.
Wouldn’t it be great to always have clear direction?Path2Purchase is our way of sharing insights into how consumers think and act in a marketplace that is filled with multiple elements they encounter along the way.
Path2Purchase is an industry platform for marketers by marketers – sharing insights, trends and global influence, contextualised from an African perspective.
Not so long ago, you could only buy items from your area of living, some goods from other destinations were available, but they were expenses of the wealthy and privileged, far removed from ‘’Average Joe’s’’ life….
Fast forward to today, and the situation has changed completely; Globalization and the emergence of a true global Economy coupled with technological advancements in storage, distribution and management have meant that goods (and services) from across the planet are available anytime, anywhere….. And if what’s needed isn’t available, it’s a phone call or a click away from being just a few days at your doorstep.
This means that competition for customers in all realms of the economy both locally and internationally have scaled immensely; especially since the 1950’s as technological improvements rocketed forwards.
Today this process is even more accelerated due to the Internet; Not only are consumers more conscious and picky about their purchasing power, but they can source what they need; with just a few clicks, consumers can side-line all marketing adverts, sponsorships and campaigns.
This means that brands need to know who their customers are, but also what it means to be a ‘’consumer’’ of said brand.
In essence the brand must have a connection with the consumer if profits are to be maximised whilst also fulfilling the needs of the customer at the same time, it is no longer just about the business profit in the 21st century.
Business’s need a Brand Manager to help them get across their message to consumers but at the same time provide feedback from customers as well building a relationship between the two parties to facilitate a dialogue that fulfils both the desires of the customer and the profits of the business.
IProspect was recently named the #1 Global Digital Performance Agency, but what does this mean, what does iProspect do?
In essence iProspect aims to provide digital performance for brands in an increasingly ‘’Internetised’’ Age.
We do this via engagement with consumers online, providing not only data but especially the skills and expertise in the interpretation of that data factored around established trends in the market place. A lot of interaction on social media and monitoring of social media is done to achieve this.
The criteria under which we were judged were extensive and scorecards were collected from executives and major players across the global advertising/marketing industry from major financial centres such as New York (USA), London (UK), Beijing (China), Tokyo (Japan) amongst many others.
Agencies were rated according to the following broad criteria (with many scores/ratings within each topic):
- Customer Engagement
- Consulting level
- Technology (use)/Production methods/ Plan execution
- Search Innovation
Once the results were tabled, iProspect was number one, a fact we are extremely proud of.
We are not just a company operating in isolation; we are part of Dentsu Aegis Network and this gives us access too many other forms of data as well as the expertise to harness insights from.
This multi- faceted approach, provided by our own work as well as of the other Dentsu Aegis Network brands of Posterscope, isobar, Vizeum and CARAT, means we have a multi angular approach to take to the market place.
In a world where convergence and interconnectivity is more and more common, we feel this is our greatest strength.
At iProspect we always find a solution and are always improving relations between businesses and their consumers. We continually innovate ways to connect to consumers and have our finger on their pulses so we know what they are wanting and needing from brands.
click here to view some of iProspect’s work.
Customers don’t think about channels – just what matters to them, at that moment. Our digital services work together, helping you stay in step with your audience at every touchpoint.