Facebook Is Shutting Down its Friends Data API.

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Previously, when logging into an app or website that uses Facebook Connect, users were asked for permission to various pieces of information linked to their Facebook account. One of these requests (often unnoticed), is access to the information of your friends. Now, with the enforcement of version 2 of Facebook’s Graph API, apps are not able to collect this data or even ask for it at all – with the aim to improve users’ trust.
Apparently a new motto is making the rounds amid Facebook’s inner circle; ‘People first’. Many users will see the change as a positive development with more control over their own information, especially as they had no power over data accumulated by a friend’s app.
A year ago the social networking site announced the news that in 2015 apps would no longer be able to access data from users’ friend lists. From April 30th this year, all Facebook apps will be automatically upgraded by social network itself, or forced to use v2 of the Graph API, following the deprecation of v1.0.

For apps that haven’t specifically used the v2 endpoint during development, (while not losing the Facebook Connect function entirely), this might cause issues within the app if it’s not able to get information it was expecting before. Facebook made these adjustments to give its users more control over their own data.  With this in mind, Facebook data can’t easily be shared between applications anymore.  While this can be frustrating for developers, it’s a big plus for the end-user.

Despite the new restrictions, it is still possible to connect with friends through apps e.g., you can still get information of friends who have already connected to the application you are connecting to. The new Facebook Login will also allow the user to connect to the application, but reject optional permissions being requested.
The application developers will need to cater for this scenario:

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As a result of these changes, marketers and developers need to better define the exact selling point and function of their applications with the new Facebook Login restrictions, effective from now on.

The new rules have also dramatically impacted businesses across the globe. Companies such as Job Fusion, a business that helps you find quality jobs through your Facebook friends, have subsequently disabled a key feature of their offering. This is due to the inability of the previous feature to function with the new API change. From this notice on their website, it has had dramatic effect on their business and they are not an isolated case. According to, mobile dating apps could suffer the most.
Fortunately, this shouldn’t be breaking news to most; Facebook announced the migration at last year’s F8 and have since offered tools to test applications with the new API. On top of that, they have specifically reviewed their top 5000 apps and given owners and developers extensive feedback on how to operate within the new restrictions.

For more information, visit TechCrunch.

Authors: Lindy Eksteen, Community Manager, iProspect SA and Werner Barnard, Technical Director, iProspect SA


Jaco Lintvelt appointed to drive AMNET: Dentsu Aegis Network’s programmatic & real time bidding platform

Jaco Lintvelt, AMNET Head SSA

Jaco Lintvelt, AMNET Head SSA

We are very excited to announce the launch of AMNET, Dentsu Aegis Network’s programmatic & real time bidding platform, in South Africa. “We are the algorithm” is the phrase that AMNET employees live and breathe. It means that it isn’t about the technology; it is about the people who drive it, so we are equally excited in welcoming Jaco Lintvelt in taking the reign in growing this new business to a leadership position in the market,” says, Gerrit Visser, Trading Director for Dentsu Aegis Network SSA.

Jaco Lintvelt joins AMNET to lead this new division of the business in South Africa. His extensive experience in the ad technology, publisher yield management and real time media buying at businesses such as Primedia Online as the Head of New Business and Head Of Digital Media Sales SA at DQ&A Media Group, displays his understanding of the media landscape in South Africa and demonstrates his ability to expand and innovate.

Dentsu Aegis Network looks forward to continuing to be at the forefront of redefining media by streamlining the process of programmatic media buying.


iProspect SA wins gold at the Dentsu Aegis Network Global Innovation Awards

Ben Wood, iProspect Global President receiving the award on the iProspect South Africa’s behalf

Ben Wood, iProspect Global President receiving the award on the iProspect South Africa’s behalf

iProspect is thrilled to announce that they have won the Gold Award for Best Use of Branded Content for the Mercedes-Benz GLA Adventure campaign at the Dentsu Aegis Network (DAN) Innovation Awards. The DAN Innovation Awards showcase the best-in-class work from its network of global brands, innovating the way brands are built and operating in over 110 countries around the world.

Over 900 entries were submitted for the DAN Innovation Awards in 10 categories, indicating the high standard of work produced. Living by the motto of “Driving Digital Performance”, iProspect SA showcased its ability to deliver results for its client, Mercedes-Benz, with the GLA Adventure campaign.

Through the Mercedes-Benz GLA Adventure campaign, iProspect delivered an integrated digital solution for its client, using consumer insights to engage with a younger, digitally-enabled target market thereby repositioning Mercedes-Benz as a brand for the adventure seeker, the explorer, and the go-getter.

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iProspect’s win at the DAN Innovation Awards is definitely a small taste of what is to come from the agency, as they were recently awarded the #1 global digital performance agency by the Digital Agency Research Department (DARD), powered by the Research Company Evaluating the Media Agency Industry (RECMA).

“Winning one of ten Gold awards at the DAN Innovation Awards ceremony is a truly remarkable achievement that makes me extremely proud of our team for the brilliant work they produced,” says Justin Hartman, Group Managing Director for iProspect SSA. ”Competing with world-class agencies against campaign brands like Adidas, Vodafone and X-Men makes this an even greater achievement for iProspect Sub Saharan Africa.”

Hartman continues,” The judges gave us this award for a brilliantly executed content campaign that tied in key insights and leveraged the entire BOE ecosystem and this clearly demonstrates our capability to deliver global brilliance for all of our clients.  It has been a privilege to work with Mercedes-Benz on campaigns like GLA Adventure as they gave our team the flexibility and trusted in us to execute brilliance on their behalf. Without them we wouldn’t have had the platform to produce work that measures up on a global scale.”


Isobar & Carat SSA win Bronze at the Global Dentsu Aegis Network Innovation awards

Dentsu Aegis Network Sub-Saharan Africa is excited to announce that both network brands, Carat Division and Isobar, have won bronze at the Global Dentsu Aegis Network Innovation Awards for Best Use of the Dentsu Aegis Operating Model.

This accolade was awarded for the exceptional integration that the Dentsu Aegis Network team displayed in working across the group’s agencies – Carat Africa Division, Isobar and iProspect.

With over 900 entries submitted for the Dentsu Aegis Innovation Awards in 10 categories, the awards really showcased the Networks finest work.

Made of black

The entry was for the Guinness Africa campaign, which seeked to re-position the brand in Africa, to increase the brand’s appeal to Generation (Gen) Y Africans. It hinged off the insight that there is an African revolution underway – Gen Y Africans are carving their own path in life, like no generation before them. They are ambitious and optimistic, worldly but intensely proud of their African roots. From this observation, the communications and media strategy was formulated – the team needed to credibly facilitate this existing movement and shine a spotlight on Gen Y Africans.

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This insight led Carat Africa Division to collaborate with MTV Base to launch the campaign at scale in an authentic way. The campaign kicked off with a simultaneous takeover of MTV Base and 11 other syndicated channels across Africa. This marked the start of a high impact campaign which was delivered across multiple channels and territories. All media supported the principles established by the MTV Base takeover and highlighted key campaign moments.

Isobar-created digital assets, facilitated direct engagement with the campaign – owned online spaces and gave consumers inspired by the campaign a platform to voice what made them uniquely “Made of Black”. This was amplified through iProspect activation online. By working closely alongside one another we were able to deliver a seamless and effective campaign on an unprecedented scale across the region.

Quinton Jones, Carat Group Managing Director SA said, “I’m immensely proud to see how effectively our Carat Africa Division was able to work in collaboration with Isobar and iProspect to deliver an outstanding campaign. This is a well-deserved acknowledgement of the team’s efforts!”