AEGIS MEDIA’S ONLINE THOUGHT LEADERSHIP DIGIBATE SPARKS DEBATE WITHIN AFRICAN MEDIA-MARKETING SECTOR

Aegis Media held its first online debate last week for the media-marketing sector. The Thought Leadership Digibate, in conjunction with Bizcommunity, was streamed live on an online radio platform (www.thetaxi.co.za <http://www.thetaxi.co.za> ) to an estimated 5,000 active participants across the continent, making it an African first in this sector and the largest of its kind on the continent.

 

 


The panelists, made up of some top names in the media-marketing sector, responded to questions and spoke, amongst other things, on how research can be ‘mapped’ among consumers, the critical role of effective PR in dealing with feedback from consumers, why numbers are pretty much meaningless in the absence of ‘connections’, the difference between bought, owned and earned media and other related issues.

“From the feedback we received from many listeners via Twitter, Facebook and Skype, we feel that our first digibate was a great success and that the topics enlightened many people in the world of digital and brought to the fore many of the challenges that working in our sector in Africa brings with it. We are also encouraged by the participation and engagement from the sector, reaffirming our believe that there is a huge need for this sort of industry sharing ” said Dawn Rowlands, CEO, Aegis Media Sub-Saharan Africa.

Panelists  included, Dawn Rowlands, Arjan Pomper, CEO, Aegis Media Middle East & Africa and Chairman of The Netherlands; Nic van den Bergh, Head of Digital Media, Trigger/Isobar and Peadar Hegarty, Marketing Innovation Director Africa, Diageo.

The Thought Leadership Digibates, will be hosted monthly and will cover topics as varied as all forms of media from digital to broadcast, magazines to newspapers and Out-of-Home. These will all be discussed by some of the most respected marketing and media personnel in the industry.  Podcasts of this digibate are available on the Aegis Media Thought Leadership Special Section page hosted by their media partner; http://www.bizcommunity.co.za or alternatively you can find it on http://thetaxi.co.za/aegis-digibate-at-the-taxi/ .

Aegis Media’s digibate draws in 5,000 listeners before 10h00

Aegis Media today hosted Africa’s first ever online debate around the media-marketing industry. The Thought Leader Digibate, in conjunction with Bizcommunity, was streamed live on http://www.thetaxi.co.za <http://www.thetaxi.co.za> , a leading online radio station headed up by Soli Philander. By 10h00, approximately 5,000 listeners from across the globe had tuned in to listen to insights around media-marketing, especially digital, on the African continent. This makes it the largest audience to an online debate of its kind in Africa.

“I am blown away by the response to the digibate and this has affirmed to me that there is a keen interest in the media-marketing sector in Africa from a global audience,” said Dawn Rowlands, CEO, Aegis Media, Sub-Saharan Africa, “I am certain that by the end of the debate our expert panel will have shared some valid insights that will benefit the media-marketing sector as a whole.”

The Thought Leader Digibates will be held monthly and will include a panel of leading media-marketing experts who will discuss, debate and share their knowledge gleaned over years of experience with a wider audience. 

AEGIS MEDIA’S ONLINE DEBATE BOASTS WORLD-CLASS PANELIST LINE UP

Aegis Media in association with www.bizcommunity.com has called in an elite panel of speakers to debate at its first ever online “digibate” for the media-marketing arena.  The Thought Leadership Digibate will stream live on Thursday 8 September from 09h00 on www.thetaxi.co.za and panelists will include:

  • Dawn Rowlands, CEO, Aegis Media Sub Saharan Africa
  • Arjan Pomper, CEO, Aegis Media Middle East & Africa and The Netherlands
  • Nic van den Bergh, Head of Digital Media, Trigger/Isobar
  • Peadar Hegarty, Marketing Innovation Director Africa, Diageo

“We are excited to kick off the Digibates with such a strong panel and we really look forward to growing the already exceptional quality of panelists going forward,” said Dawn Rowlands, media industry guru and CEO of Aegis Media, “We are also excited about the outcomes from the debate which I am confident will add value to the media-marketing sector as a whole.”

The first Digibate, hosted by radio personality Soli Philander, will be centred around “The Africa Question” and will bring into discussion;

  • What are the core digital marketing challenges
  • What is the main technology platforms driving growth on digital marketing in Africa?
  • What is the current level of digital skills across the continent and how does this influence strategies
  • How do marketing communication strategies differ across the various African regions?
  • Fragmentation of channels, (300+ TV stations, and radio stations) how does this affect what is done on digital channels?

These Thought Leadership Digibates, will be hosted on a monthly basis and will cover topics as varied as all forms of media from digital to broadcast, magazines to newspapers and Out-of-Home. These will all be discussed by some of the most respected marketing and media personnel in the industry.

Tune into www.thetaxi.co.za to live audio stream on the 8 September or go to www.bizcommunity.com post the debate to listen to the podcasts.