Aegis Media held its first online debate last week for the media-marketing sector. The Thought Leadership Digibate, in conjunction with Bizcommunity, was streamed live on an online radio platform (www.thetaxi.co.za <http://www.thetaxi.co.za> ) to an estimated 5,000 active participants across the continent, making it an African first in this sector and the largest of its kind on the continent.
The panelists, made up of some top names in the media-marketing sector, responded to questions and spoke, amongst other things, on how research can be ‘mapped’ among consumers, the critical role of effective PR in dealing with feedback from consumers, why numbers are pretty much meaningless in the absence of ‘connections’, the difference between bought, owned and earned media and other related issues.
“From the feedback we received from many listeners via Twitter, Facebook and Skype, we feel that our first digibate was a great success and that the topics enlightened many people in the world of digital and brought to the fore many of the challenges that working in our sector in Africa brings with it. We are also encouraged by the participation and engagement from the sector, reaffirming our believe that there is a huge need for this sort of industry sharing ” said Dawn Rowlands, CEO, Aegis Media Sub-Saharan Africa.
Panelists included, Dawn Rowlands, Arjan Pomper, CEO, Aegis Media Middle East & Africa and Chairman of The Netherlands; Nic van den Bergh, Head of Digital Media, Trigger/Isobar and Peadar Hegarty, Marketing Innovation Director Africa, Diageo.
The Thought Leadership Digibates, will be hosted monthly and will cover topics as varied as all forms of media from digital to broadcast, magazines to newspapers and Out-of-Home. These will all be discussed by some of the most respected marketing and media personnel in the industry. Podcasts of this digibate are available on the Aegis Media Thought Leadership Special Section page hosted by their media partner; http://www.bizcommunity.co.za or alternatively you can find it on http://thetaxi.co.za/aegis-digibate-at-the-taxi/ .