AEGIS MEDIA TO HOST AFRICA’S FIRST LIVE ONLINE DEBATE FOR MEDIA MARKETING SECTOR – What are the core digital marketing challenges that affect clients digital strategies in Africa?
Aegis Media, home to Africa’s leading communication brands, has partnered with Bizcommunity to host a series of debates around the media-marketing arena. These Thought Leader Digitbates (as they are broadcast live via audio streaming and with a live audience) will be broadcast via web-stream on www.thetaxi.co.za, an online radio station based in Cape Town. These hot and often controversial topics of conversation and strategic insights will be uploaded on the Bizcommunity.com site as a podcast post the event
These Thought Leadership Digibates, will be hosted on a monthly basis and will cover topics as varied as all forms of media from digital to broadcast, magazines to newspapers and Out-of-Home. These will all be discussed by some of the most respected marketing and media personnel in the industry. Click to www.thetaxi.co.za for the live stream.
“The Thought Leadership Digibate concept came out of the pure necessity to share information within the industry. Having conversations around and debating relevant issues around topics that are key to the media market is a great source of knowledge,” said Dawn Rowlands, media industry guru and CEO of Aegis Media, “We are fortunate enough to be able to use and innovate digital technology to share these debates to the wider marketing and creative community via this online radio platform and our media partner, http://www.bizcommunity.com, which goes to show how we are able to push the boundaries of technology to get the greater digital marketing message out there.”
“Teaming up with Aegis Media with the Digibate enhances our strategic objective of providing stimulating meaningful debate around focused areas and relevant topics.” says Warren Harding Bizcommunity.com’s Marketing Manager. Bizcommunity.com aims to give its readers the best industry news and challenge conventional thinking and can see the value this series of Online Debates can bring to the industry. A special section on Bizcommunity.com will host all the information on upcoming events and detailed reports and podcasts for anyone who missed the past events.
The first Digibate will be hosted by radio personality Soli Philander – who currently leads the digital radio platform forward in Africa. The debate will be made up of 3 panelists (all experts and thought leaders in their particular fields) and will be moderated by Rowlands. The first session will be held on Thursday 8 September 2011 between 09h00 and 11h00 and be centered on “The Africa Question” and will bring into discussion;
- What are the core digital marketing challenges
- What is the main technology platforms driving growth on digital marketing in Africa?
- What is the current level of digital skills across the continent and how does this influence strategies
- How do marketing communication strategies differ across the various African regions?
- Fragmentation of channels, (300+ TV stations, and radio stations) how does this affect what is done on digital channels?