AEGIS MEDIA TO HOST AFRICA’S FIRST LIVE ONLINE DEBATE FOR MEDIA MARKETING SECTOR – What are the core digital marketing challenges that affect clients digital strategies in Africa?

AEGIS MEDIA TO HOST AFRICA’S FIRST LIVE ONLINE DEBATE FOR MEDIA MARKETING SECTOR – What are the core digital marketing challenges that affect clients digital strategies in Africa?

Aegis Media, home to Africa’s leading communication brands, has partnered with Bizcommunity to host a series of debates around the media-marketing arena. These  Thought Leader Digitbates (as they are broadcast live via audio streaming and with a live audience) will be broadcast via web-stream on www.thetaxi.co.za, an online radio station based in Cape Town.  These hot and often controversial topics of conversation and strategic insights will be uploaded on the Bizcommunity.com site as a podcast post the event

These Thought Leadership Digibates, will be hosted on a monthly basis and will cover topics as varied as all forms of media from digital to broadcast, magazines to newspapers and Out-of-Home. These will all be discussed by some of the most respected marketing and media personnel in the industry.  Click to www.thetaxi.co.za for the live stream.

“The Thought Leadership Digibate concept  came out of the pure necessity to share information within the industry. Having conversations around and debating relevant issues around topics that are key to the media market is a great source of knowledge,” said Dawn Rowlands, media industry guru and CEO of Aegis Media, “We are fortunate enough to be able to use and innovate digital technology to share these debates to the wider marketing and creative community via this online radio platform and our media partner, http://www.bizcommunity.com, which goes to show how we are able to push the boundaries of technology to get the greater digital marketing message out there.”

“Teaming up with Aegis Media with the Digibate enhances our strategic objective of providing stimulating meaningful debate around focused areas and relevant topics.” says Warren Harding Bizcommunity.com’s Marketing Manager.  Bizcommunity.com  aims to give its readers the best industry news and challenge conventional thinking and can see the value this series of Online Debates can bring to the industry.  A special section on Bizcommunity.com will host all the information on upcoming events and detailed reports and podcasts for anyone who missed the past events.

The first  Digibate will be hosted by radio personality Soli Philander – who  currently leads the digital radio platform forward in Africa. The debate will be made up of 3 panelists (all experts and thought leaders in their particular fields) and will be moderated by Rowlands. The first session will be held on Thursday 8 September 2011 between 09h00 and 11h00 and be centered on “The Africa Question” and will bring into discussion;

  • What are the core digital marketing challenges
  • What is the main technology platforms driving growth on digital marketing in Africa?
  • What is the current level of digital skills across the continent and how does this influence strategies
  • How do marketing communication strategies differ across the various African regions?
  • Fragmentation of channels, (300+ TV stations, and radio stations) how does this affect what is done on digital channels?

Tune into www.thetaxi.co.za to live audio stream on the 8th or go to www.bizcommunity.com post the debate to listen to the podcasts.

Aegis Media Signs Corporate Sponsorship Agreement with the MIT Media Lab; Collaborating to Pioneer Innovation in a Convergent Media World

Aegis Media announced that it has signed a three-year sponsorship agreement with the MIT Media Lab. Through this collaboration, Aegis Media will work to develop an interaction model that leverages the strength of both organizations and will further Aegis Media’s innovative work with their clients in reinventing the way that brands are built in a world of media convergence.

“Media convergence is transforming the way that consumers connect to the world around them, and also evolving the way that our clients’ brands are built,” said Nigel Morris, CEO of Aegis Media North America.  “As a result it is essential that we continually pioneer innovative new ways of connecting people, in particular bringing commerce and content ever closer together, and seeing everything we do through a lens that is totally mobile and social. In this mission we have found the perfect collaborator in the MIT Media Lab, which has a compelling vision of the emerging media world and a passionate commitment to creating the interaction of the future. We are thrilled to be working collaboratively with Media Lab researchers over the coming months and years to create innovation that impacts our business and that of our clients.”

 

Innovation champions across the Aegis Media network will collaborate with researchers in the MIT Media Lab’s Digital Life consortium to develop insights about the emerging media future, and to create and scale new innovations.  Aegis Media will benefit from the MIT Media Lab’s unorthodox research approach for envisioning the impact of emerging technologies on everyday life.  Like all consortia sponsors of the MIT Media Lab, Aegis Media will also have the right to license technologies they have gained from the collaboration.

“We at the Media Lab are enthusiastic about working with Aegis Media, a company with the foresight to stay ahead of the curve,” says Andrew Lippman, associate director of the Media Lab and head of the Lab’s Digital Life Consortium. “Together we will navigate the twists and turns of the constantly changing world of social communications.”

Dawn Rowlands, CEO of Aegis Media in Africa commented: “This sponsorship agreement will definitely add value to what Aegis Media has to offer our clients throughout Africa. Exposing them to some of the trends and techniques used internationally will enable the development of some very pioneering campaigns that will be implemented in this ever-emerging African market. We are very motivated to begin working with MIT Media lab and are confident that some great collaborations will add some tremendous enhancements to campaigns for our new and existing clients across the Aegis Media stable in Africa”

The MIT Media Lab, described as a place where the future “is lived, not imagined,” was founded to focus on the study, invention, and creative use of digital technologies to enhance the way people think, express, and communicate ideas, and to explore new scientific frontiers.

 

Posterscope SA reveals secrets on wellness and beauty sector

Posterscope’s recent Out-of-Home consumer survey has revealed who’s really looking at the Health, Wellness and Beauty adverts on display across various platforms. South Africa’s leading Out-of-Home media buying agency recently launched its second Out-of-Home Consumer Survey, OCS 2, which highlights consumer buying behaviour in relation to Out-of-Home advertising.

“The wellness sector in South Africa is booming in everything from cosmetics and vitamin pills to gyms. We wanted to show brand managers who their target audiences really are,” said Erik Warburg, Managing Director of Posterscope South Africa. “We realized that a large percentage of scholars are also taking wellness advertising into consideration. This affords us a number of opportunities for campaigns tailored to create relevant conversations amongst the youth market.”

  • 44% of scholars tend to look out for health and beauty adverts.
  • The majority of people who tend to look out for health and beauty ads are aged between 25 and 34.
  • 4 out of 10 women tend to look out for health and wellness adverts.
  • 43% of people who tend to look out for health and wellness adverts are between the ages of 35 and 44.
  • The majority of people who tend to look out for health and beauty ads are based in Gauteng (51%).

Print media remains a valuable channel for advertisers

While much has been made of the alleged slow death being suffered by the print media industry, a recent study shows that print media advertising still has almost double the impact on consumers that internet advertising is able to achieve.

Those suggesting the imminent demise of newspapers and magazines will be surprised by some of the key findings of the recently released 2011 Carat Consumer Connection System (CCS), one of the most in-depth consumer studies on media consumption.

The study found that nearly 80% of consumers were able to recall newspaper advertisements while only 47% remembered internet ads.  The study also found that 77% trust magazine advertising most, while 72% trusted newspapers and only 43% trusted internet ads.

The study surveyed 3000 adult consumers from all over South Africa and in all socio- economic categories (LSM 4 to 10) on how they connected with 63 individual media formats – including newspapers, magazines, radio, television and internet.

CCS found, inter alia, that:

  • 74% of respondents say they notice advertisements in newspapers and magazines (compared to 48% on the internet);
  • 78% of respondents are able to recall advertisements in newspapers (compared to 47% on the internet);
  • 72% of respondents (newspapers) and 77% (magazines) most trust the respective media and notice advertisements contained therein (internet 43%);
  • magazines influence the opinions of 79% of respondents (radio 82% and internet 45%), and
  • 78% of respondents say magazines have an influence on their purchasing decisions (newspapers 70% and internet 38%).

Delia van Staden, head of Carat SA’s Insights Unit, which spearheads the CCS research in South Africa, says while the annual research is conducted specifically to help marketers determine optimal media strategies, this year’s findings revealed a general trend that appears to challenge prevailing perceptions of the power and influence of print media.

“The media environment is no doubt developing at an unprecedented pace, and there is merit in the significant move of advertising towards the digital sphere,” she says.

“However, what CCS 2011 has shown is that the print media environment remains a trusted source of information for the general population. People continue to spend a significant amount of time engaging with print publications, and they continue to note and respond to advertising messages contained in them.”

Van Staden says marketers will be well served by making informed, research-based decisions when determining where adspend will go, rather than merely acting on prevailing perceptions.

“The value of CCS is that it provides better data on media relationships, including the kind of information that complements but also provides deeper insights than existing industry surveys such as AMPS or TGI. It provides more communication touch points, a tailored customer understanding and detailed insight into consumer attitudes.”

47% of us notice cellular adverts

Posterscope South Africa, the country’s leading Out-Of-Home media agency, recently launched its second Out-Of-Home Consumer Survey.  OCS 2 aims to reveal consumer behaviour in direct correlation to Out-of-Home advertising. One of the main sectors the survey aimed to provide insights for is the cellular phone sector.

“Cellular phones are now almost a standard commodity across all income levels, and have become a major talking point amongst consumers, especially in view of the ever-increasing popularity of social media and networking,” said Erik Warburg, Managing Director of Posterscope South Africa. “People’s interest and desire to have the latest technology increases in line with the constant evolution of cellular technology, thus cellular advertising has become very popular in keeping people up to date in terms of what new phones are out there.”

  • 47% of people tend to look out for cellular adverts.
  • 53% of people who tend to look out for cellular adverts are students.
  • 46% of people who look out for cellular ads are employed full time.
  • 45% of people who look out for cellular ads are self-employed.
  • The majority of people who tend to look out for cellular ads are based in Mpumalanga (55%).

Carat Consumer Connection System 2011 Launch

Leading media agency Carat SA has announced the results of the second South African Consumer Connection System (CCS), a globally recognised tool which assists  marketers and media strategists in understanding how consumers  engage with different media formats.

Delia van Staden, head of Carat SA’s Insights unit which spearheads the CCS research in South Africa, says CCS helps  marketers determine optimal media strategies by answering questions such as how much time target groups spend with a medium, how much attention they devote to the medium, how open they are to advertising in general, and the impact of media in relation to attention and acceptance.

“CCS takes the guesswork out of determining how to get to the right consumer through the right channel at the right time,” says Van Staden.

CCS surveys consumers’ connection with 63 individual media formats, across 339 brands, based on 5 key levels of interaction – noting, recall, trust, the influence opinions of brands and the influence to buy. The 2011 study sample consisted of 3000 adults in the LSM 4-10 category across South Africa 68% were black, 16% coloured, 12% white and 3% Indian.  The age group majorities were 31% aged 25 – 34 and 24% aged 18 – 24.

“It assists in segmentation modelling, competitor insights, touch-point mapping and consumer journey development. Carat SA believes the best strategies are consumer led, which of course will deliver the best results. This is why we have invested in an Insights Team, to ensure that we pioneer research to inform our clients’ decision-making.”

 

The first CCS study was conducted in the UK more than a decade ago by Carat parent company Aegis, and fast grew into a global benchmark study. To date, more than  40 countries have become a part of the study, accounting for more than 85% of global advertising expenditure. More than 340 000 interviews have since been conducted with 180 000 respondents.

The unique offering of CCS is that it allows clients to tailormake questions to achieve client-specific insights – in addition to providing exceptionally practical global and regional data. It is not a replacement for existing industry surveys such as AMPS or TGI, but rather a tool that provides deeper insight.

“It provides more communication touch points, better data on media relationships, integrated channel planning, tailored consumer understanding, detailed insight into brand and category usage and attitude, and unparalleled consumer segmentation.”

Van Staden says CCS 2011 will make the answering of the expensive questions not only easier, but more scientific.

Delia van Staden, Carat SA

Delia van Staden, Carat SA

OOH Consumer Survey reveals student habits

Posterscope South Africa, the country’s leading Out-Of-Home media agency, recently launched its second Out-Of-Home Consumer Survey  OCS 2, which aims at revealing consumer  behavior in direct correlation to Out-of-Home advertising.

“The student market has always been a large target market for most brands, and yet it has always been a challenging market to reach effectively. Various insights from OCS 2 ensure that marketing in the Out-of-Home sphere is directed at the people who have the buying decisions, and who are receptive to your message,” said Erik Warburg, Managing Director, Posterscope SA.

A sample of 3000 people were interviewed, including many students, and some interesting facts can be divulged:

  • 96% of students are single.
  • 25% of students earn R 2,500 a month whereas over half do not earn an income at all (pocket money excluded).
  • 67% of the grocery shopping is done by their mothers, and when students hit the malls, 34% of them do so over weekends.
  • 50% of students use taxis to get to class.
  • Over 80% of students notice Out-Of-Home advertising on billboards, street poles, through free samples and through newspaper posters.
  • It has been revealed that they are thinking about families, studies and breakfast whilst commuting to class; over lunchtime they are thinking about  friends, what to eat for lunch and shopping ; and on the way home they are thinking about what do to that evening, family and what to watch on TV.
  • Compared to two years ago, students are spending more time on their cell phones, with family and friends and listening to the radio, and less time reading newspapers, watching TV in the week, exercising and going to the cinema.


About Posterscope South Africa

Posterscope is the world’s largest out-of-home communications agency, with offices in 21 countries. Posterscope is at the vanguard of cutting edge developments in out-of-home (OOH) such as digital, interactivity and experiential.

In South Africa, Posterscope’s mission is to grow OOH to 10% market share of total advertising spend in the next 5 years (currently sitting at 4.6%). At present, the company has approximately 20% of South Africa’s OOH spend under its management, positioning Posterscope as an influential leader in this fast growing category.

By helping clients understand what consumers are thinking and how they are spending their time, and by enabling them to communicate with consumers at the right moments and in the best way, Posterscope leads the way in enhancing the effectiveness of campaigns and increasing the media value that advertisers achieve.

Furthermore, Posterscope has developed PRISM Benchmark, Forecast and Creative, a proprietary set of tools that ensures that Posterscope delivers the best price against tracked market movements gaining further advantage for their clients, whilst allowing them the opportunity of seeing their “Creative Design” in situ, pre-campaign.

No one in this sector offers greater accountability than Posterscope.

About OCS

Posterscope’s OOH Consumer Survey (OCS) is the world’s most in-depth study of consumer behaviour in relation to OOH communications and has over 3,000 respondents in SA. Audiences can be segmented attitudinally, behaviourally, or demographically and analysed by environment, with a level of detail unavailable through other syndicated research systems.

New for OCS 2

OCS 2 contains updated data regarding technology use, direct benchmarking against other above-the-line media such as TV and print, more industry specific data (including Automotive, Financial, Alcohol, Snacks, Soft Drink, Communication, Electronic and Travel) and how media actually influences buying decisions.

“If I increase the volume of my radio does it use more electricity?”

Both consumers and advertisers have been forced to ponder all things “savings”. But so what, we adapt and change our behaviour accordingly and get a move on. From an advertising side of things I beg to differ, why cut back? (No this will not be a “tough times means spend more” debate). My thought is simply this…Do the same things better. Here are some thoughts on radio, both strategic and just plain common sense that media planners forget in the whirlwind of this manic deadline driven life we lead.

When you take a moment to remember the early days of the wireless, you sense that deeply emotional nostalgia of a family huddled around the radio waiting with bated breath to hear Neil Armstrong’s words as he walked the moon, or when Britain declared war on Germany in 1939. <Do I really need to insert an image here?> NO! Simply the understood buzz phrase is best inserted here: “Radio is not the theatre for the mindless”…If anything, radio is no longer only that (theatre of the mind); it is, like all brands out there, a multi dimensional touch point that consumers engage with on different platforms, online, on air, mobile, events, personalities, cd’s, concerts etc. Obvious? If that is the case are advertisers investing more, and capitalizing on 360 planning? No, since 2006 radio investment share has remained between 13-14%. And over 100 new stations have been introduced in a 19 year period. <Insert deep thought here> perhaps investment has shifted to community stations as their audience growth has exceeded that of regional and national stations? That is what the data shows us anyhow. But yes, why invest more when audience numbers are not increasing but merely shifting? Valid argument; however with all these platforms to engage with, consumers’ relationship with the medium is deepening…We need to ensure we capture them throughout the journey they have with their favourite radio brand.

The deeper your consumer engages with a touch point, chances are they would be more receptive to brands that show passion for the same things they do. Radio stations have responded to exactly that and given listeners much more than just on air conversations. So to the point made earlier “do things better”; capitalize and leverage the relationship consumers have with their radio stations and have a conversation with them too! I can speak at them in the am drive, share thoughts with them through my generic 30”, I can engage them on the stations blog, and I can interact with them at the next station event etc.  Gone are the days that the wireless is a mere one way conversation…

Come to think of it, has any other medium undergone radical transition and still kept true to its initial purpose? Information, companionship and entertainment brought to life by truly engaging its audience. But yet most media planners still use it the same way they did years ago, build frequency, retail, retail retail… There is no need to plan off rate cards these days for radio is there? We certainly approach all our media planning with the consumer and their behaviour first in mind, not the rate card and stock standard proposals. Radio is the everyday friend that accompanies my audience, I need to act accordingly as an advertiser, otherwise you can become that unwanted intruder invading intimate time between friends.

The marvel of radio, what was once a one way flow on the air waves to a fully fledged experience and conversation for its audiences…You are an avid listener, you understand, use it better!!! Unless you enjoy being spoken at…

Source:

AIS Nielsen

IBIS Media Manager

 

The Reduction in Advertising budgets offers opportunities

Strategic advertising spend encouraged but accurate insights are what is needed

It is no hidden fact that brands across the globe are tightening their marketing budgets. Many brand managers are up in arms at not being able to be as liberal with their advertising spend as they are used to. In fact, this is a wakeup call for the advertising industry and the budget cuts are not necessarily a bad thing. The reduction in budgets has enforced more strategic planning in terms of a “less is more” approach. Maximizing the effectiveness of our advertising spend with the small amount of money that we have has now become a common request.

Therefore media owners in all formats have to now, more than ever, justify their presence and why their platforms are the most effective for the brands they are negotiating with.  Historically the transaction between agency and publication or media owner has been short, sharp and to the point and, if the truth be known, millions upon millions of rands have been wasted on advertising placement where little strategic thought has been put in place with no direct benefit to the bottom line.

Out-of-Home advertising is a medium that has been around as long as time. It has always been a no-brainer for brands to merely purchase a billboard on the highway because people drive by it to and from work every day and are bound to see it.  Nowadays, brands want to know detailed specifics on their prospective Out-of-Home investment. Where is my billboard in proximity to my competitors? Who will be looking at my billboard, and when? Is my target audience actually seeing my advert? Why should my billboard be in a township as opposed to a major freeway? What will my billboard look like as I drive around that bend? Thankfully, there are now tools in place that can give a very close indication of the effectiveness of an Out-of-Home advertising campaign.

Posterscope has been ahead of the game in terms of capturing data pertaining to every single billboard that it purchases on behalf of its clients. Various tools (known as the PRISM tools) enable the company to answer the aforementioned questions with confidence.  GPS locations, comprehensive Out-of-Home competitor analysis and billboard campaign previews are just some of the tools that Posterscope uses when making strategic recommendations to Out-of-Home advertising buyers. The advertising industry is lapping up these insights simply because their strategic planning when placing adverts is being justified by a set of predicative tools that have the ability to forecast the success of an Out-of-Home campaign and justify the investment.

Aside from their hands-on PRISM tools, Posterscope has gone one step further to revolutionize Out-of-Home advertising with the introduction its Out-of-Home Consumer Survey (OCS). The survey has given in depth insights to consumers’ thought patterns and directly correlated these to their awareness and perceptions of Out-of-Home advertising.  What are consumers thinking when driving to and from work? How are they feeling when walking through a shopping mall? Where and when are consumers most likely to take note of a billboard? The OCS survey is just one more element that assists media buyers in making the correct strategic Out-of-Home purchasing decision.

To conclude, a reduction in advertising spend has encouraged a more strategic allocation of marketing budget.  For the strategic planning process to be simply more strategic, tools such as PRISM are needed to give an accurate forecast on the predicted effectiveness of the campaign’s purchase. Media owners therefore need to pay attention to detail regarding their Out-of-Home products as the detail will be under scrutiny when it comes to purchasing decisions to be made. Decision makers and brand managers need to make use of the tools available to them as every cent of their financial investment counts and has to be justified.

 

Does NGO stand for New Golden Opportunity?

Having been invited to speak at the recent 2nd Annual Thinking Mobile™ Conference, listening to Mark Slade, Managing Director of 4th Screen Mobile advertising in the UK, I hear a story that seems only too familiar. His frustration with the speed in which some of the planets biggest agencies adopt new media and technology. I was just pleased to hear that it wasn’t just South Africa that has this inherent problem.

With this in mind I feel almost obligated to share what is going on out there in the mobile NGO space in the sincere hope that some bright spark spinning in their Antonio Citterio chair at some flash agency will get it.

Is my project a) Innovative b) Socially empowering c) Commercially viable

I would be more than happy if any project I undertook ticked all three boxes. Mobile campaigns are not merely a means to an end to tap into a mobile crowd, achieve thousands of entries for a brand manager that has little or no understanding of the mobile space other than the fact that certain apps have robbed him of time he would never spend with his children.

In this emerging market in which we find ourselves, those in the .org or NGO space have had to be ingenious in reaching those that require help and being progressive recognised the main form of communication is mobile, and not high tech mobile either. Stand up Marlon Parker (a legend in his own lunchtime) from Reconstructive Living Labs (RLABS), the group that provides innovative solutions to address various complex problems. It creates an environment where people are empowered to make a difference in the lives of others. Through the creation, dissemination and application of knowledge they aim to increase the empowerment, upliftment and development of individuals and communities. They do this through the use of innovative solutions.

The RLabs “main hub” is in Cape Town but have activity in the UK, Europe, Asia and Central Africa. The Reconstructed Program has been designed for ex-drug addicts, and the unemployed who received ongoing technology training and mentoring. The free Counseling service has over 120,000 subscribed mobile users on MXit, operating from Monday to Thursday from 3pm to 6pm managing 300 to 400 counseling sessions per day via mobile, utilizing the Jamiix Social Exchange programme. JamiiX has been given the official seal of approval, by no less than The World Health Organization (WHO). The WHOs’ South-East Asia Regional Office (SEARO) is being supported by the JamiiX messaging management system in bringing emergency readiness information to mobile users in disaster-prone Indonesia via MXit.

One of the other highlights for the group was receiving the 2009 South African blog awards runners up.

The Rlab Mom 4.0 café sessions are hosted for women from the Cape Flats community who were housewives, unemployed, been through divorce, abuse and have stories of hope to share with other women using mobile.

Social Media and Research is undertaken for a number of businesses and organisations and was recently the Social Media partner for the Innovation Fair, hosted by the World Bank.

Through innovation, communities can address fundamental issues such as health, education, etc. to enhance economic growth and improve the quality of life for many with mass market reach with its first global product JamiiX (“Social Exchange”). Other technology start-ups include She’s The Geek (Won Best South African Blog for Science and Technology in 2010) and Uusi – Empowerment via Mobile Phone (Research Paper presented at International Conference during 2010)…They’re not the only ones…

MXit has also become an enormous social, life skills and educational resource for users. Childline South Africa currently receives around 100 000 calls a month from children who require counselling on matters related to physical and emotional abuse, neglect and family problems. Around 68 000 MXit users have downloaded the application on MXit, for free and private counselling sessions conducted in specially adapted chatrooms.

In partnership with Cell-Life, MXit hosts the “Red” contact offering free HIV/Aids information and advice. When the user adds the contact, it allows them to view HIV/Aids information in 4 of the official South African languages. They have successfully hosted live and anonymous HIV counselling for the past year with over 59,000 users who have added the contact – which brings the total number of MXit users who have access the counselling services on MXit to close on 250,000 of its users.

They also support UNICEF’s initiative of ‘Let’s Give the Red Card to Child Exploitation’. The Red Card seeks to help children and young people to stay safe. Each year, tens of thousands of children around the world are exploited through child labour, commercial sexual exploitation, child trafficking and child pornography.

Further, the Dr Maths project in partnership with the CSIR / Merake offers free one-on-one Maths tutorial using MXit and has a user-base of over 19,000 children, with 100 tutors and in operation for the past two years. Another similarly innovative project on MXit is the curriculum aligned multiple Maths quizzes – namely QuizMax, which assist Gr 12’s with Maths, Physical Science and Life Science quizzes and tutorials.

The National Youth Parliament ran a mobile youth survey to identify and discuss the issues that confront them in their daily lives and identify creative solutions to these challenges…the result…the largest youth survey undertaken in SA with over 63 000 users completing a 16 part mobile survey and just for fun users were prompted to go on a virtual  march, pinging a users submission from mobile to web, resulting in over 15 000 marchers in six weeks…hmm surveys…Those clever people at TNS recognise this and are busy in this mobile space and I sincerely hope they can start to unravel and make sense of the swarm mentality and that we start to see more brands listening.

And so it goes on…

So now that the Antonio Citterio has stopped spinning and I have your attention it does not take a creative genius to see that some of these organisations biggest issue is cash. It should be relatively simple to form commercial collaborative partnerships. Then there’s the technology, what a great PR story. Here’s the counselling Jamiix software benefiting thousands of users in need of advice and here’s a multinational brand using Jamiix to service its call centre requirements – the .org is happy the brand is happy (think CSI budgets) the people are happy.

There is some very exciting working technology out there being developed by people who are not selling but listening and it’s ripe for the picking.

Does NGO stand for New Golden Opportunity? Yes it does!

And before I get slammed for criticising agencies and brand managers I don’t mean all agencies and all brand managers…you know who you are.

About Mike Carter:

Mike Carter heads up Trigger/ Isobar’s mobile business unit. A former senior strategist at Mxit brings with him a decade of experience in assisting some top brands in the adoption of mobile as a serious business and media channel. Trigger/ Isobar’s mobile business unit is focused on providing clients with turnkey mobile strategy, development and integration services.

About Trigger/Isobar

Isobar is the world’s largest digital agency group represented in 54 countries.   Isobar South Africa is a Full Service Digital Agency offering an integrated spectrum of digital marketing services including Digital Strategy, Digital Media, Search, Application Development, Social Media, Creative and Digital Production across mobile and fixed line internet. www.isobar.co.za